IRVINE, CA - We’re on to you In-N-Out. Better yet, consumers are getting to be, too.
The fast food chain that is steadily growing its presence outside of its California roots has been the cause of some stir, as two YouTubers sought out a lesser known item on the famed “secret menu”: the tomato wrap.
“There is one other way you can order a burger that you might not know about,” the duo says ominously in the video before arriving at an In-N-Out and zeroing in on a receipt charge for a tomato wrap. “And there it is, the tomato wrapped burger.”
Much like the chain’s protein style, which wraps a burger in lettuce instead of bread, two tomato slices on either end of a patty, onion, and cheese rest inside the In-N-Out paper wrapping.
Did you think we wouldn’t find out, In-N-Out?
First lettuce, now tomatoes...the burger chain seems to be looking to test the strength of salad items as the next vehicle for one of America’s favorite food items. Clearly, In-N-Out is more in favor of produce than consumers thought.
The friends seem to have embarked on the venture more to spread the word than for their own love of tomatoes. Despite the fact that they found the flavor overpowering, those in love with the fruit and looking to avoid bread will likely be excited about this alternative.
To watch for yourself, click here.
While the video is still seeking further traction, with just over 800 views and its makers standing at only 32 subscribers, it did gain the attention of trend reporting and news source Refinery 29, which wrote that it was on board with the swap.
We, too, are in favor of this secret item becoming not-so-secret, along with any other produce-pushing efforts the fast food restaurant might be keeping under wraps.
If onion rings are next, AndNowUKnow will be there to inform the industry.
