PELION, SC - The easier, the better, is a trend that continues to drive the market. WP Rawl is kicking off the year with new campaign Back to Fresh: Make Your Plate Green in 2016.
A fresh campaign to make eating better a clearer process, the end result is that purchasing fresh produce will be all the more tempting for shoppers.
“This is one of the most dynamic and exciting campaigns we have launched to date,” Ashley Rawl, Vice President of Sales, Marketing, and Product Development at WP Rawl, said, according to a press release. “We have been growing leafy greens for 91 years and feel that our Back to Fresh campaign is the perfect way to teach the newer generations about these good-for-you leafy greens that our grandparents and great-grandparents discovered long ago.”
The program, according to the company, is a year-round, all-encompassing and tightly-branded campaign whose heroes are, of course, leafy greens.
Back to Fresh is focused on monthly recipe and lifestyle content themes that launched on the first of the year, continuing the efforts of WP Rawl’s marketing team, which has tuned in to the growing popularity of “clean eating” while following the trends and social chatter around the market.
With consumer curiosity continuing to rise when it comes to leafy greens beyond kale and into collards, mustards, turnips, and more, WP Rawl is thrilled to show what to do with them once they leave the store.
The campaign included a variety of components such as:
- Videos
- Infographics
- Healthy tips
- Recipes
- Special edition leafy green bags featuring three-time New York Times best-selling author Cynthia Sass
Sass, a registered dietitian, enriches WP Rawl’s nutritional endeavors while providing social media content and support by distributing information to her followers.
Back to Fresh will roll out rich content throughout the year to show consumers how versatile, tasty, and healthy greens are, as well as introducing a monthly Back to Fresh Challenge encouraging small changes in consumers’ daily lives towards better health via its monthly newsletter, The Leaflet.
You can follow WP Rawl’s Back to Fresh campaign onits website, www.rawl.net/backtofresh, as well as through social media via the hashtags #backtofresh and #backtofreshchallenge.
