WP Rawl Turns Over a FRESH New Leaf
- by Melissa De Leon Chavez
PELION, SC - Much went down at the 2019 Southeast Produce Council’s (SEPC) Southern Exposure. Companies from far and wide traveled to Orlando, Florida, to unveil new products and looks. One such company that unveiled a fresh new look was WP Rawl, which showed off its new leafy green packaging.
“As the leafy greens guide in the produce industry, we pride ourselves in continuing to invest in the leafy greens category by staying in tune with trends,” said Ashley Rawl, Vice President of Sales, Marketing, and Product Development, in a recent press release. “With a fresh new look and creative modern design, we are excited to draw in new consumers to the leafy greens category.”
The complete line of conventional, triple-washed, and ready-to-use leafy greens are turning over a new leaf with this packaging refresh. The press release noted that the traditional Nature’s Greens' brand’s bold, bright colors and nutritional information call outs continue to be the center of the pack’s focus, while also adding a fresh new twist.
The product line that includes collar, kale, mustard, turnip, and a greens blend will now include illustrations of each product’s leaf design. Each leaf is positioned vertically on the package to simulate how the produce grows up from the ground, and the leafy greens inside fill in the color of the leaves from inside the bag.
Keep reading AndNowUKnow for the latest in all things fresh produce.