ORANGE COUNTY, CA - A dynamic duo will be popping up in activations around the country this season. Zespri™ animated brand characters, better known as the famous KiwiBrothers™ around the globe, have arrived in the United States (U.S.) to spread a Zespri kiwi obsession. As Zespri’s successful Taste the Obsession consumer campaign heads into its second season, the KiwiBrothers are in the mix and singing to life Zespri’s brand story to consumers and furthering brand recognition.
“We are keeping the momentum of our consumer campaign with creative activations that incorporate our KiwiBrother characters. Our KiwiBrothers have been a strong brand asset in 15 markets across the world and we are thrilled to introduce them to the U.S. market,” explained Jeanne Wilson, Head of Marketing for North America, who advised offering sampling as a great way for consumers to experience and get hooked on the superior flavor profile.
Green and SunGold will showcase fun personalities as the pair spread the kiwi obsession across America. With strong appeal among Zespri’s target audience, the show is already highly anticipated.
“Our ad testing for our KiwiBrothers’ campaign videos showed very high engagement and persuasion which is encouraging,” said Wilson. “Our consumers want to know more about how we grow for taste, that we just do kiwifruit, and that we’re 100 percent grower-owned by past and current growers. The KiwiBrothers are here to tell this story. They’re quite proud of who they are and believe the whole world can benefit from the lessons they’ve learned on the orchards.”
The KiwiBrothers begin their U.S. journey through social media, connected TV, audio streaming, and events, according to a press release. The brand characters will share their quality story through their rendition of the 80s pop hit song, “Kids in America” by Kim Wilde across TikTok, Spotify commercial breaks, Hulu, Disney, and more to capture attention and drive shoppers to stores.
It looks like this brand is about to become even more recognizable as it seeks to further propel consumers toward fresh produce purchases.
