ORLANDO, FL - At this year’s PMA Fresh Summit, I had the chance to chat with Sarah Deaton, Marketing Manager for North America, Zespri Kiwifruit, to find out how growth in the kiwifruit category is only getting started.
“Consumers are looking for this piece of fruit in retail stores and we’re very excited to work with a lot of our retailers in order to do customized marketing campaigns,” Sarah explains to me, stating that the company has big displays that grab the eyes of consumers—and gets them to look for SunGold Kiwifruit.
With packaging that helps educate shoppers about how best to eat kiwifruit—simply Cut, Scoop, and Enjoy!—it’s little wonder that consumers are snatching them up.
“And it's helping consumers find SunGolds, and we have been seeing phenomenal results of SunGolds year-to-date that are surpassing total fruit sales by 116%,” she says. “And we've seen growth in the category, but also seen consumers loving this product.”
For more, watch the brief interview above.
