Cathy Green Burns, the future president of the Produce Marketing Association, joins Sarah Hoxie to discuss her role in the organization and why she chose to work for PMA.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Starting December 1, Cathy will have the opportunity to not only bring her 30 years of retail experience to the position, but she will also learn about the manufacturing side of the business, grower/shippers, brokers, distribution, and the organization itself.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">And finally, Cathy discusses how PMA’s customer-centric strategy influenced her decision to become its future president and how she considers herself to be the perfect fit for the association’s culture. <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
