On this Special Report, Steve Burnham, SVP Corporate Produce, Bakery & Floral for Safeway joins Sarah Hoxie to talk about the retailer's recent news and what the company hopes to achieve in 2012.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Steve Burd, CEO and Chairman, has appointed a new President, Robert Edwards. Safeway is also expanding and rolling out its "Just for U" platform. The synergy between produce, bakery and floral has spurred growth and development for the company as well as the strong effort to cross merchandize between the departments.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Steve Burnham also discusses the 4 P's for the industry which break down to pricing, promotion, product and placement. Mr. Burnham encourages suppliers to integrate the 4 P's into their planning process before approaching retailers.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The industry veteran also shares with us his take on innovation in food safety, packaging, and varietals. This message to consumers delivers a host of information about product innovation including the salad category and berry introductions in addition to the retailer's exciting 2012 prospects. <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
