Jan DeLyser, Vice President of Marketing, California Avocado Commission joins Sarah Hoxie to discuss the great crop this year, upcoming promotions and initiatives and increasing avocado consumption.
One of the newest programs the commission has going on is a breakfast promotion. A large part of the growth in avocado consumption has been fueled by new usage ideas, and the promotion is an attempt to foray into the breakfast market.
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California Avocado Commission
Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados…
