Gary Myracle, Executive Director for Produce Procurement for AWG, joins Sarah Hoxie and AndNowUKnow for an exclusive interview to talk about his impressions of the industry. On the topic of independent retailers competing with large chains, Mr. Myracle notes that it comes down to the customer service, and the knowledge that the independent retailer brings to the shopping experience that helps them differentiate from the larger chain competitors.<hr class="legacyRuler"><hr class="invisible minimal-padding">The industry veteran reflects on the organic category and its growth over the past year for the company as well as the future of organics. The younger generations have taken interest in pesticides and they way their food is cared for and he sees this as a population where the organic category can experience growth. With Easter approaching, as with any holiday AWG makes an effort to plan months in advance with vendors to decide pricing and to ensure that product is locked in and that everything is in order.<hr class="legacyRuler"><hr class="invisible minimal-padding"> Mr. Myracle also gives us his perspective on what suppliers can do to better assist the retailer. Communication and support plays a significant role in the process, whether it be weather conditions, pricing or when the product will arrive, the details help the retailer improve from their side of the business in order to enhance the consumer experience.<hr class="legacyRuler"><hr class="invisible minimal-padding">
