In this exclusive interview, Sarah Hoxie sits down with Pro*Act's CEO, Steve Grinstead to discuss what puts them in front of the pack. The company is embarking on a new strategic plan that they developed a couple years ago to take the company to the next level as an organization. Pro*Act is looking to diversify its business and put other refrigerated products through the distribution network as well as branching out into other market segments that include retail, healthcare, schools and universities.<hr class="legacyRuler"><hr class="invisible minimal-padding"> Mr. Grinstead also discusses the trends that he sees in foodservice that will increase fresh produce usage beyond the current levels. He notes that more and more, fresh products are being introduced on menus in all aspects of the industry. There is more focus on fresh produce in restaurants, schools, universities as well as in health care where the aging population is moving more into assisted living homes. There are tremendous growth opportunities for the industry based on the current trends, Mr. Grinstead shares with us.<hr class="legacyRuler"><hr class="invisible minimal-padding">
