WENATCHEE, WA - Coming off the peak cherry season in the Northwest, Stemilt is transitioning into its high-elevation cherry program and will pack its Half Mile Closer to the Moon™ cherries from late July and for the first two weeks in August this year.
I spoke with Communications Manager Brianna Shales to learn more about this signature late-season program and what retailers can expect to see. Listen to our full interview above or keep reading for a few snippets of what Brianna had to say.
Grown primarily by Co-Owner and fourth generation cherry grower Kyle Mathison, Stemilt’s Moon cherries are picked at the Amigos Orchard in Wenatchee, WA. This unique growing location sits at elevations ranging from 2,500 to 3,200 feet above sea level and remains cooler during the heat of summer. Premium varieties including Skeena, Sweetheart, and Staccato® cherries are grown at this site.
“We expect high quality and good sizing to continue from now through early August when we finish harvesting daily,” Brianna tells me. “The quality of the cherry crop has been second-to-none this year and we look at the Moon program as saving the best for last. It’s a really good finale for our retail partners to offer their shoppers.”
To drive purchases during this final run of the cherry season, Brianna recommends that retailers tell the story behind the fruit and Kyle Mathison as he has a compelling story to tell. Promoting size and dessert flavors will also help retailers experience the best results during this high-demand season.
For more information on Stemilt’s upcoming programs, stay tuned to AndNowUKnow.
