<p><strong>Eden Prairie, MN</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">SuperValu is releasing its custom-built mobile application, equipping its customers with all the digital tools they need to have an efficient and memorable shopping experience. This past November, SUPERVALU tested the application at its Cub Food stores and officially launched the mobile app to the rest of the SUPERVALU family throughout the month of February 2012, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The application features a unique tool. It allows for synchronization with the banner web sites. When an individual or family compiles a shopping list it is synchronized with the web site in real time and when someone updates the list, its information is shared with the in-store shopper.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Kat Kozitza, SUPERVALU’s Director of Digital and Social Media, states, “As our customers continue to be crunched for time, this new app and its capabilities allow for a more hassle-free shopping experience.” Kat Kozitza, continues, “Customers of our 1,100 retail locations can now find a store close to them, view the current weekly ad and manage a shopping list all from their mobile device.” The application is available for all Apple® iOS devices and Android™ devices.</p><hr class="legacyRuler"><hr class="invisible minimal-padding">
