4Earth Farms Debuts New Organic Stand Up Pouch Bags
- by Jordan Okumura
LOS ANGELES, CA - 4Earth Farms is bringing a new look to town as the company aims to appeal to both the retail customer and the organic consumer at large. Recently debuted at the 2018 Organic Produce Summit in Monterey, California, 4Earth Farms introduced the company’s new 4Earth Organic Stand Up Pouch Bags.
This new bag will provide solutions to many of the challenges retailers have been looking for, according to Director of Sales, Dave Hewitt.
“We received some great feedback at the Organic Produce Summit on these new handle bags. The benefits are endless: they do a great job of showing off the product with their large window, the refreshed graphics look bright on the shelf, retailers will get the correct ring at the register, and for those customers who don’t have dedicated organic space, these packs make it easy to comply with organic merchandising regulations.”
Mark Munger, Vice President of Sales and Marketing, shares that these new bags are all about the consumer experience.
“We are in the business of selling produce, so the produce needs to speak to the consumer—not just packaging. Consumers are telling us and retailers that they want to see more of the produce they are purchasing. Our new bags have large clear windows and muted coloring, which puts our produce in the forefront,” Mark says.
Aside from their consumer appeal, the new bags also allow total flexibility and for 4Earth to pack a variety of different product in a variety of different configurations. Besides day-to-day merchandising, this pack is perfect for opportunity buys, featuring ad items, or when 4Earth needs to adjust pack size to meet a particular price point.
“4Earth Farms has built its reputation on providing year-round quality organic produce to our customers. We want to add to that reputation by also being known as a solution provider,” Mark continues. “These are just the first of many exciting new additions to the 4Earth Farms organic line… so, stay tuned!”
With 25 years in the business of giving back to its community, the planet, and its employees; family-run 4Earth truly embodies its tagline People, Produce, Planet. To read more about produce industry business know-how, stay with us at AndNowUKnow.