AgroFresh Expands SmartFresh™ InBox in California; Michael Hamby and Sarah Enescu Detail
PHILADELPHIA, PA - In its bid to help fresh produce suppliers extend the shelf-life of their products, AgroFresh Solutions has revealed the expansion of its SmartFresh™ InBox portfolio in California. The announcement comes after the California Department of Pesticide Regulation (CDPR) issued its approval for a range of new crops.
“At AgroFresh, we are driven by a spirit of innovation and unparalleled customer service, and we are delighted to be able to bring SmartFresh InBox to more of our United States customers,” said Michael Hamby, Chief Commercial Officer for AgroFresh. “In the fight against food loss and waste, it is essential to make better solutions more accessible to our customers. SmartFresh InBox offers the convenient, flexible, and easy-to-use application process that will help bring the best-tasting, highest-quality fruit to market.”
AgroFresh’s SmartFresh InBox is now registered in California on pome fruits (apples and pears), stonefruits (peaches and plums), kiwi, and avocados, a release explained. The solution uses a small, portable sachet and the company’s ethylene management technology to delay the ripening process, which in turn helps maintain post-harvest produce quality and freshness.
SmartFresh InBox sachets are easy to apply and handle, providing effective protection against internal and external threats to product freshness, resulting in increased shelf-life and reduced levels of food loss and waste.
“California is the largest and most diverse fruit growing region in the U.S., and our customers there need more flexible application methods and products to help preserve and protect the crops they oversee,” said Sarah Enescu, Commercial Business Director for AgroFresh. “We are excited to bring our full portfolio of SmartFresh solutions, services, and application methods to our customers to help improve the quality and freshness of a broader range of crops.”
What crops will AgroFresh add to its portfolio next? Keep reading AndNowUKnow for answers.