SANTA BARBARA, CA - If you’ve had your hat in the fresh produce ring the past several years, chances are you have heard the name Denise Junqueiro. The industry pro recently landed at a new company, being named as the Vice President of Commercial – Tropicals for Apeel. She will develop and execute go-to-market strategies for the tropicals business in the Americas and other global markets.
“Joining Apeel offers me a new way to approach the produce business and apply my skillset and expertise, starting with building relationships and educating partners about Apeel’s innovative ripe and ready to eat solutions,” said Junqueiro. “As retailers seek to meet consumer demand for high-quality produce, including avocados at the preferred stage of ripeness, they can benefit from our programming in partnership with growers and suppliers to ensure higher quality, longer-lasting ripe options available in stores to more customers. Throughout my career, I have always sought to create win-win situations and work together to create real value along the supply chain. This perfectly aligns with Apeel's mission and growth plans."
Junqueiro brings more than 15 years of experience in the industry including marketing roles at California Fig Advisory Board, California Tree Fruit Agreement, and California Olive Committee. Following her experience in commodity boards, Junqueiro joined the marketing and communications team at Mission Produce. There, she pioneered innovative merchandising programs based on consumer needs and preferences for avocados, creating value and growth for retailers.
Apeel recently rolled out its Reliably Ripe Program designed to give suppliers and retailers the means to maximize ripeness and quality in their avocado offering. The company’s proprietary process for applying category expertise, measurement tools, and plant-based protection in combination will ensure a premium retail experience. According to a press release, Junqueiro will continue to evolve the value proposition for the avocado category by helping grocers nationwide access better data and insights to enhance ready-to-eat availability. Additionally, she will deepen relationships with suppliers and make it easy for them to use Apeel’s technology to unlock growth and innovation opportunities for their business.
Congratulations to Denise Junqueiro!
