SANTA BARBARA, CA - The launch of Apeel’s “The Apeel Leverage” came earlier in May, and since then, the company has rolled out steps of the program. The concluding pillars are aimed at showcasing how Apeel’s technology enhances long-haul capabilities in the fresh produce supply chain. The focus areas, “Here for the Long-Haul” and “Satisfy You and Your Customers” are developed to ensure that produce not only travels farther but also exceeds customer expectations upon arrival.
"Our goal with 'The Apeel Leverage' campaign, through the pillars of Expanding Offerings with Confidence, Helping You Sell More, Here for the Long-Haul, and Satisfy You and Your Customers, is to demonstrate how our technologies can significantly enhance our partners' supply chain capabilities,” described Ryan Fink, Senior Vice President, Commercial. “This not only addresses food waste but also drives substantial improvements to both their top and bottom lines. Apeel is about much more than reducing food waste—it's about unlocking the full potential of the produce supply chain in a more sustainable way."
The third pillar, “Here for the Long-Haul,” enables produce to endure longer shipping distances, effectively opening up new markets previously considered out of reach due to spoilage concerns.
According to a press release, this technology allows suppliers to ship their produce further with confidence, reducing rejections or quality markdowns and enhancing profitability.
The fourth pillar, “Satisfy You and Your Customers”, helps retailers offer superior products that meet consumers' increasing demands for quality and sustainability. As the company explained, this leads to more dynamic produce displays and marketing strategies, ultimately enhancing the shopping experience and customer satisfaction.
"Together, these pillars support our partners' operational requirements while addressing the growing consumer demand for sustainable and high-quality produce," added Fink. "By aligning our technology with our partners' and consumers' needs, we create a powerful impact across the supply chain."
ANUK will continue to report on the latest in fresh.
