Atlas Produce in the Midst of Excellent California Date Harvest
BAKERSFIELD, CA – As the shipper of 100% natural California ONLY grown dates, quality is a key point for Atlas Produce and Distribution Inc, and word coming out of the fields suggests that 2014's date crop is ready to meet and exceed these quality expectations.
“The 2014 date harvest is underway and the quality once again is looking excellent,” said Robert Dobrzanski, President of Atlas Produce.
While the California drought has proved a difficult challenge for many Golden State growers, the hot, dry conditions experienced this past summer are perfect for the cultivation of Medjool dates, according to a press release.
The California harvest is about two weeks early this year due to weather conditions, but this had no impact on quality, which is looking excellent, particularly for the Caramel Naturel variety.
“The difference Caramel Naturel dates offer is that we only grow our dates in the sunny state of California. Our consumers constantly tell us that California dates are their favorite,” Robert explained. “Caramel Naturel dates sales this year have exceeded our expectations and we attribute our success to our unwavering attention to quality.”
Caramel Naturel dates display the California Grown symbol on all packaging options, reinforcing Atlas Produce's commitment to distributing only the finest California grown dates to its consumers and retail partners. These dates have been growing in popularity every year, and Atlas Produce is confident that this year will be no exception.
Congratulations on another great harvest, Atlas Produce!