Bee Sweet Citrus' Keith Watkins Talks Star Ruby Grapefruit

Thu. March 3rd, 2022 - by Anne Allen

FOWLER, CA - Bee Sweet’s seasonal citrus line is offering shoppers the perfect way to ring in the springtime, shining a light on what just may be the star of the citrus set this season: Star Ruby grapefruit.

Keith Watkins, Vice President of Farming, Bee Sweet Citrus“The quality of this season’s crop has been nothing short of excellent,” noted Keith Watkins, Vice President of Farming. “Over the last few months, we’ve seen a rising demand for grapefruit, and we’re positive that our customers will be satisfied with the fruit’s taste and quality.”

The coveted offering is being harvested in the Central Valley of California, according to a press release. Recognized for its nutritional benefits, Star Ruby provides an excellent source of vitamin C and potassium, and can be enjoyed as a snack, an addition to traditional breakfast and brunch recipes, and more.

As demand is on a rise for grapefruit, Bee Sweet Citrus is backing buyers with its nutritional Star Ruby variety

Unlike traditional grapefruit varieties, the Star Ruby variety is exceptionally sweet and juicy,” continued Watkins. “Consumers can distinguish them apart from other varieties with its blushed rind and dark red internal color.

The supplier offers Star Ruby grapefruit in bag and bulk options, packaged in matching high-graphic bags and cartons. The variety is available now through the end of the domestic citrus season, with enough volume to back sales-driving in-store promotions.

Springtime and citrus go hand-in-hand, and Star Ruby grapefruit can ensure citrus sales all season long.

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Bee Sweet Citrus