FOWLER, CA - With a heart-shaped box in one hand and a football in the other, retailers are walking into next week with a slew of merchandising strategies up their sleeves. Bee Sweet Citrus is ready for the upcoming Valentine’s Day and Super Bowl events, ensuring a strong supply of lemons and specialty varieties.
“This year, Super Bowl Sunday and Valentine’s Day are two days apart—providing our customers with a massive opportunity to promote the citrus category at the store level,” stated Director of Communications Monique Mueller. “Both holidays capitalize on snack and food items, and our team has the varieties needed to meet consumer demand.”
With fans consuming various dips and salsas during Super Bowl Sunday, lemons are a staple ingredient and act as an excellent cross-promotional item for other displays across the snack, produce, and beverage categories.
“If retailers are looking to push the citrus category in February, it’s important to capitalize on events like Super Bowl Sunday,” stated Sales Representative Sergio Rodriguez. “Cross-marketing our lemons near other items like chips, avocados, or beer can help entice customers to purchase them while shopping.”
In addition to lemons, Bee Sweet also has Cara Cara Navel oranges and Blood oranges available to support Valentine’s Day promotions.
“There’s no better time to market Blood oranges and Cara Caras than during Valentine’s Day,” continued Mueller. “Their gorgeous internal hues match the holiday’s pink and red color scheme, and their sweet flavor makes them an excellent addition to desserts, cocktails, and more.”
This season, Bee Sweet’s Blood Oranges made their debut under the new label, Royal Red Oranges, which utilizes packaging to educate the shopper about the variety and call out its unique characteristics. Available in both bag and bulk options, Bee Sweet’s citrus line caters to the diverse needs of shoppers, a press release stated.
Whether you’re celebrating the day of love of your favorite team, turn to Bee Sweet citrus for your produce aisle needs.
