BELDING, MI - In fresh produce, many of us know that diversifying one's offerings is a key way to expand not only operations, but market reach. Recently revealing its acquisition of Michigan Fresh Marketing, a produce sales organization, BelleHarvest has made a pivotal play to bolster the company’s growth potential through the diversification of its portfolio.
"We are excited to formally bring our two teams to build a more comprehensive set of solutions for our customers,” said Chief Executive Officer Milt Fuehrer. “This acquisition allows us to deliver a unified strengthened experience to our retail customers and grower partners."
Through this recent acquisition, BelleHarvest will maximize its strength and position as it continues its growth trajectory, according to a press release. BelleHarvest and Michigan Fresh Marketing originally formed a sales partnership two years ago, which has proven to be successful.
As part of the acquisition, the company will continue to market under both brands while operating from nine fresh apple packing lines. These lines include the existing Michigan Fresh pre-sort line in Comstock Park, Michigan.
The deal will also bring a sizable locally grown vegetable program to BelleHarvest which will be marketed under the Michigan Fresh name.
What will come next as these two dynamic teams come together to drive expansion? AndNowUKnow will keep you in the know.
