Beyond Meat Brings Plants to the Meat Aisle with New Sausage
- by Kayla Webb
EL SEGUNDO, CA – With more consumers turning to meat alternatives made from their favorite fresh produce, more foodservice providers, like McDonald’s and Beyond Meat®, are making room for meatless options on menus and in grocery stores. After finding success with the Beyond Burger™, Beyond Meat stays on the offense for plant-based proteins in its meat aisle takeover with the launch of the newly released Beyond Sausage™.
“As a category leader in plant-based meat alternatives, Beyond Meat has revolutionized how consumers get their protein,” said Red Elk Baks, Vice President of Whole Foods Market’s Rocky Mountain region, in a company press release. “We’re thrilled to introduce the Beyond Sausage to our Boulder shoppers, and proud to partner with Beyond Meat on the introduction of another innovative and delicious plant-based protein.”
With more protein, 43 percent less total fat, 38 percent less saturated fat, 27 percent less calories, and 26 percent less sodium than traditional pork sausage, the Beyond Sausage is made from an assembly of pea, fava bean, and rice proteins, and includes trace amounts of beets for color, coconut oil for mouth-watering juiciness, and is wrapped in a 100 percent plant-based casing derived from algae. Offered in three flavors–Original Bratwurst, Hot Italian, and Sweet Italian–the Beyond Sausage has a similar juicy taste and texture to pork sausage that will satisfy vegetarians and carnivores alike.
“I love Beyond Sausage first and foremost because it’s truly so enjoyable to eat but also because I see it as an advance in our team’s relentless march toward a perfect build of meat from plants,” said Ethan Brown, CEO of Beyond Meat, in a company press release. “Though we aren’t there yet, I’m encouraged by the progress we’ve made with Beyond Sausage and look forward to hearing what the consumer thinks.”
Unfortunately, for those ready to hop on board the meatless sausage train, the new plant-based links can only be found exclusively at a Whole Foods Market in Colorado this week.
What will be the next fresh produce-based product to conquer an aisle outside of produce? AndNowUKnow will continue to report as more make the leap from the produce aisle.