Blueberry Council Partners with Tia Mowry-Hardrict for “Positively Bluetiful” Campaign
- by Sarah Johnson
FOLSOM, CA - The U.S. Highbush Blueberry Council (USHBC) has announced a new celebrity spokesperson partnership with Tia Mowry-Hardrict. She will support the council’s new “Positively Bluetiful” campaign by inspiring moderate consumers to enjoy blueberries in fun and easy ways and helping solidify the blueberry’s standing as a shopping list staple.
“Tia Mowry-Hardrict fits seamlessly into the Positively Bluetiful campaign, drawing on her experiences as a mom, actress, host, and author. She’s already known and loved for her relatable charm and no-fuss approach to balancing a hectic schedule,” explained Victoria De Bruin, Marketing Manager at USHBC, in a recent press release. “Now, we’re excited to share Tia’s expertise with a wide range of blueberry lovers everywhere, offering easy recipes, ideas, and tips that bring the taste and convenience they crave.”
A recent nationwide USHBC study on blueberry consumption revealed the target audience for the new campaign: moderate users, who eat around 8 cups of blueberries per year. This audience has a great potential for growth, as they named blueberries as one of their favorite fruits when asked their preferences during the study.
“Our moderate users already love blueberries, which offer so many small, simple ways to bring healthful benefits into their diet. Through our marketing initiatives, we’re helping them explore and expand their uses for blueberries, adding delicious flavor into their busy lives,” added De Bruin.
Tia will promote blueberries on Instagram and other social media sites using simple and on-trend blueberry recipes, fresh photography, and engaging video content. She will also promote the produce through national media appearances and interviews. Keep reading us here at AndNowUKnow for more reports on unique produce marketing partnerships.