NEW YORK, NY - A new item has been added to Bowery’s Farmer’s Selection line. The vertical farmer has announced the limited release of Bowery Bok Choy, a baby bok choy with tender leaves and crunchy, juicy stalks.
“The potential for growing indoors to push boundaries of flavor, texture, and creativity is spotlighted with the launch of Bowery Bok Choy,” said Susan MacIsaac, Head of Agricultural Science for Bowery. “Controlled indoor environments, operating outside of weather and climate constraints, are not only essential for building a future of reliable, fresh, nutrient-rich food but can also grow delicious, repertoire-expanding produce that connects with home cooks along the way.”
This zero-pesticide, no-need-to-wash baby bok choy is now available through FreshDirect in the New York City Metro Area. Bowery Bok Choy will launch in a 3 oz clamshell with a peel-and-reseal lid in the New York City Metro Area, including southern Connecticut, the Hamptons, and the Jersey Shore.
For the first time, noted the release, Bowery is launching its latest Farmer’s Selection green with a shop-by-recipe component via FreshDirect. A Bok Choy and Shrimp Stir Fry 15-minute recipe created by Chef Aarthi Sampath offers a fast and healthy dinner that showcases Bowery’s bright, crunchy, and seriously juicy offering. Bok choy showcases the innovative work of Bowery’s agricultural scientists and is ideal both for salads or wilting during cooking, offering consumers the opportunity to discover a brand-new expression of bok choy.
“We value how Bowery continues to push the boundaries of what produce could and should be,” said Mary Mitchell, Category Manager, Produce, FreshDirect. “With Farmer’s Selection, Bowery is bringing a sense of discovery often associated with the farmer’s market to the FreshDirect shopper and providing inspiration for home cooks with greens like baby bok choy at the same time.”
As the company continues to grow more with less, it has increased its retail footprint by over 19 times between 2020 and 2023. Bowery’s 2023 rebrand features a fresh, creative expression across website design, product packaging, and advertising, including unexpected mediums like streaming video platforms.
For more information on this new addition, click here.
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