BrightFarms Partners With Ahold-Delhaize to Expand in the Mid-Atlantic
- by Jordan Okumura
CULPEPER, VA - As a partner to Ahold-Delhaize USA, BrightFarms has positioned itself well for continuous growth. The locally grown salad provider recently announced that it is expanding distribution in the Mid-Atlantic, tapping Ahold banner Food Lion’s more than 330 Virginia-based stores. Following the expansion, the partnered Food Lion locations will be serviced from BrightFarms’ Culpeper, Virginia, greenhouse.
“Ahold-Delhaize USA is a leader in local produce. Since launching with Giant Landover in 2016, we’ve been fortunate to partner with several of its brands.” said Steve Platt, Chief Executive Officer of BrightFarms. “With our increased capacity on the East Coast, we're thrilled that we now have the opportunity to supply Food Lion’s Virginia stores with our fresh, delicious, and pesticide-free greens.”
Since 2016, BrightFarms locally grown salads have been sold throughout the Mid-Atlantic in more than 160 Giant Landover stores. The new Food Lion stores will expand BrightFarms’ reach into Virginia Beach, Williamsburg, and communities in western Virginia.
It will also strengthen the company’s presence in Charlottesville, Richmond, and Norfolk, growing its customer base and making its local, pesticide-free produce accessible to more consumers. The Food Lion portfolio will include popular BrightFarms’ varieties like Sunny Crunch, Baby Spinach, Spring Mix, Baby Arugula, and Mixed Greens.
“Food Lion is committed to providing locally sourced, fresh, healthy, and affordable produce for our customers across the towns and cities we serve. We’re excited about this expanded partnership with BrightFarms, which will expand our ability to deliver to our Virginia customers the high-quality, locally grown salad greens they expect from Food Lion,” said Chris Dove, Food Lion’s Vice President of Produce Category and Merchandising.
According to a press release, BrightFarms’ Culpeper greenhouse has also supplied GIANT Food Stores in Pennsylvania since 2017. Increasing consumer demand from those stores led BrightFarms to open its newest greenhouse in Selinsgrove, Pennsylvania, earlier this year. GIANT began sourcing product from the 280,000-square-feet Selinsgrove greenhouse earlier this month, enabling the Culpeper greenhouse to begin supplying all Food Lion stores in Virginia.
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