BrightFarms to Showcase New Texas Greenhouse at Viva Fresh Expo; Abby Prior Comments

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Tue. April 9th, 2024 - by Peggy Packer

IRVINGTON, NY - Attendees of this year’s Viva Fresh Expo are getting a closer look at BrightFarms’ newest greenhouse operation, located in Lorena, Texas. As the greenhouse prepares to commence operations in fall 2024, the provider will be showcasing the cutting-edge facility alongside its acclaimed Crunch Kit™ salads.

Abby Prior, Chief Commercial Officer, BrightFarms
Abby Prior, Chief Commercial Officer, BrightFarms

"We are thrilled to celebrate our expansion into Texas at Viva Fresh,” said Abby Prior, Chief Commercial Officer at BrightFarms. “With the opening of our new greenhouse in Lorena later this year, we will bring a leading brand with proven growth-driving strength to the market."

Industry members at Viva Fresh can anticipate learning more about the advanced climate and temperature control technology being integrated into the greenhouse to deliver top quality and freshness, a press release detailed.

At this year's Viva Fresh Expo, BrightFarms will be spotlighting its newest greenhouse operation in Lorena, Texas

The company’s ambitious expansion plans are supported by the announcement of Cox Farms, a new business at Cox Enterprises focused on sustainable food and agriculture and one of the largest greenhouse operators in North America. With the support of Cox Farms, BrightFarms is poised to accelerate and expand its operational capacity in the United States market, the release explained.

The supplier will also be highlighting its lineup of Crunch Kit™ salads

The producer is also drawing attention to its Crunch Kit salad lineup, which was recently bolstered with two flavor-forward varieties: the Mediterranean Crunch Kit™ and the Southwest Chipotle Crunch Kit™.

Be sure to stop by booth #820 to get a closer look at this budding greenhouse operation!