Cal-Organic Farms Launches Rainbow Carrot Chips for Retail at SEPC
- by Melissa De Leon Chavez
BAKERSFIELD, CA - The Southeast Produce Council’s (SEPC) 21st Annual Southern Exposure conference and tradeshow is currently underway in Tampa, Florida. The show floor is electric with energy, innovative ideas, and exciting product reveals, and Cal-Organic Farms sure has a dazzling new product to reveal. This year, the organic grower is launching an all-new organic rainbow carrot chip product positioned for retail carrot sets in a 12-ounce, resealable pack.
“Over the past five years, we’ve seen steady growth in the organic carrot chip category which reflects consumer demand for more snack-sized veggies at retail,” said Eric Proffitt, Senior Vice President of Sales and Marketing at Grimmway Farms.
As a division of Grimmway Farms, Cal-Organic's latest product launch builds off of one of Grimmway's latest debuts—its 5 lb rainbow carrot chips foodservice item, which premiered at PMA 2019 in Anaheim, California. Now, at Southern Exposure, the company is sampling rainbow chips at booth #737 and showcasing the brand-new retail offering in the product innovation case.
“With more than 51 percent of consumers snacking on fruits and vegetables five or more times each week, our rainbow carrot chips offer a unique option to keep shoppers excited about fresh produce snacks,” said Kellen Stailey, Vice President of Marketing at Grimmway Farms.
According to a press release, Cal-Organic rainbow carrot chips are naturally low in calories and fat-free. Featuring an array of purple, orange, white, and yellow slices, these pre-washed, cut, and ready-to-eat chips are an excellent source of vitamin A.
Beyond a quick snack or pairing with dip, Cal-Organic rainbow carrot chips are suitable for culinary applications of all kinds. The company developed an assortment of globally-inspired recipes featuring the rainbow carrot chips that focus on trending flavors and approachable prep times ideal for today’s busy cooks. Recipe cards and POS materials are available to retailers upon request. Available year-round, Cal-Organic rainbow carrot chips are available in 12-ounce retail packs and 5-pound bulk bags for foodservice.
Catch the Grimmway and Cal-Organic team at booth #737 to discuss rainbow carrot chips and the expansion of the company's organic operations at its Southeast facility in Lake Park, GA. Keep a tab open for ANUK as we bring you more news from the show floor.