<p>As the California Avocado Commission (CAC) puts the finishing touches on its plans for the Produce Marketing Association (PMA) Fresh Summit event, company communications will focus on California avocado proximity to the U.S. market and the Commission’s marketing programs to support retail sales growth.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> “PMA Fresh Summit is unparalleled when it comes to networking, gathering business information and staying on the forefront of trends,” said Jan DeLyser, CAC Vice President of Marketing and outgoing Chairman of PMA. “The expo provides the ideal venue for our team to meet with existing and potential customers to discuss opportunities to maximize sales with California avocados.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> CAC staff will share current research about California avocados and avocado category performance potential. CAC’s Fall California Avocado Tracking Study results will be available, with insight into the data that inspires CAC’s campaign messaging, according to a press release. Additionally, market-level category score cards will be available for retailers interested in learning more about opportunities to maximize sales during the California avocado season.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> CAC is also inviting Fresh Summit registrants to its booth 3015 for a preview of its 2014 marketing plans. Retailers visiting the booth will have access to the latest avocado research and the opportunity to enjoy some memorable California avocado dishes highlighting the flavors of the region created by New Orleans’ chef Susan Spicer.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Spicer has created three new California avocado recipes with Crescent City flair, and will sample them in CAC’s booth on Saturday and Sunday. Spicer has been cooking professionally since 1979 and has made numerous guest chef appearances worldwide. She is the owner and chef of Mondo in the Lakeview neighborhood of New Orleans and serves on the board of the Gulf Restoration Network.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> As Fresh Summit approaches, CAC will continue being active in social media with Twitter® and Facebook® posts directed to both trade and consumer audiences.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.californiaavocado.com/california-avocado-commission-spices-up-fresh-summit-plans" target="_new"> California Avocado Commission </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
