California Fresh Fruit Association Announces Curt Steinhorst as Speaker for Annual Meeting


Mon. February 3rd, 2020 - by Lilian Diep

FRESNO, CA - Come March 15-17, 2020, the California Fresh Fruit Association (CFFA) will hold its 84th Annual Meeting in Laguna Beach, California. There to kick off the three-day event will be none other than keynote speaker Curt Steinhorst of Center for Generational Kinetics fame. Steinhorst will be presenting “Can I Have Your Attention” at this year's meeting.

According to a press release, Steinhorst’s mission is to help today’s workforce win the battle against digital distractions and understand how it could be used effectively and efficiently in a work environment. As a leading voice on strategic communications in the age of distraction, Steinhorst speaks on average more than 90 times a year. His clients range from more than ten companies on the Fortune 100 and global leadership associations such as YPO, EO, and Million Dollar Roundtable, to professional sports teams.

Curt Steinhorst will be giving his CFFA Annual Meeting keynote on how today's workforce can deal with digital distractions

Steinhorst served as a speaking coach and speechwriter for top performers from executives, TV personalities, and TED Talk presenters, to NFL Hall of Famers, Olympic gold medalists, and winners of the Heisman Trophy, making him a powerful and entertaining communicator. Get a sneak peek of CFFA’s Annual Meeting Industry Workshop keynote speaker here. Information regarding CFFA’s
84th Annual Meeting can be found here.

With a leading industry professional set to take the stage for CFFA’s Annual Meeting, will today’s produce workforce take a page to refocus and revitalize in a constantly connected world? Keep an eye out for ANUK as we bring you more news in the industry.

California Fresh Fruit Association