WATSONVILLE, CA – Capitalizing on summertime thoughts of pool parties and bathing suits, California Giant Berry Farms and SUNSET® Produce are co-launching their Skinny Summertime Sweepstakes. Knowing the influence the nutrition buzzword “skinny” has for consumers, California Giant hopes that thoughts of shrinking waist-lines will inspire consumers to get on-board with their promotion and put more fruits and veggies, like their famous strawberries, on their plates this summer.
“We wanted to deliver this fun opportunity and great, summery content to consumers beyond our individual audiences and felt that partnering with a complementary fresh brand and popular bloggers was a great way to take advantage of the summer eating season in a really big way,” said California Giant Berry Farms’ Director of Marketing, Cindy Jewell. “I can’t wait for our customers to realize the many ways that fresh products can be the stars of their dinner tables all summer long.”
Popular food bloggers Sam Henderson of Today’s Nest, Dani Meyer of The Adventure Bite, and Adriana Martin of Adriana’s Best Recipes will be helping California Giant send sweepstake participants recipes each week until the 4th of July. Each recipe will highlight a “skinny” fresh berry dish ranging from sides, to salads, to dips, and deserts, according to a press release.
The Skinny Summertime Sweepstakes grand prize is a $1,000 airline voucher and $500 gift card from globalhotelcards.com, but smaller weekly prizes consisting of $100 VISA gift cards will be given out as well.
To enter just look for the Skinny Summertime Sweepstakes logo on California Giant Berry Farms' homepage.
