California Giant Berry Farms Announces Strong Berry Supply Ahead Of Easter
- by Peggy Packer
WATSONVILLE, CA - If you stop any shopper in their tracks and ask them what Easter makes them think of, I’m sure many won’t hesitate to mention the vibrant colors that adorn Easter baskets, hidden eggs, and—if we play our cards right—the produce department. For retailers with California Giant Berry Farms’ berries on display, the colorful holiday is already in full effect, as the grower has a strong supply of its delicious berries just in time for the spring season.
“Berries from California Giant represent the highest standards for quality and a consistent all-season supply of sustainably grown strawberries, blueberries, raspberries, and blackberries,” said Marketing Director Kyla Oberman.
Gearing up for a day when many consumers are reaching for a sweet snack, California Giant will have a strong supply of all four berries just in time for this year’s early Easter holiday, as the overall berry category is at the beginning of its build-up toward the peak of spring season promotional volumes.
“Our South American blueberry growers have just wrapped up their season, and ranches in California, Florida, and Georgia are beginning their first picks of the season,” Kyla added. “Blueberries grown in Mexico will be at their peak of season for Easter.”
California Giant is also reporting a strong supply of strawberries just in time for Easter weekend, as its Oxnard, California-grown berries will be in the midst of its peak supply window. To capitalize on this supply, as well as the excitement surrounding Easter weekend, retailers can use California Giant as a digital asset resource for any imagery, product photography, and talking points for their print and digital communications. Highlighting California Giant’s vibrant berries this season is the perfect opportunity for retailers to drive up shopper dollars while drawing their eyes to a delicious, sustainably grown product.
“Sustainability is a top initiative of the company’s strategic plan. However, before it was on paper, it truly has been the focus of our growers and leadership from the beginning,” Kyla explained. “Farming for the future, caring about the people we work with, as well as the people within our community, has always been a priority of California Giant’s. As we support our growers to farm sustainably, it is important that we too ‘walk the walk’ and practice what we preach.”
“California Giant represents the first strawberry grower in the world to achieve the Sustainably Grown certification from SCS Global Services and is currently supporting several additional growers who are working toward the certification as well,” Kyla added.
In addition to this certification, two of California Giant’s blueberry operations are Bee Better Certified™, which ensures its commitment to growing in ways that support bees, butterflies, and other beneficial insects, thus promoting pollinator conservation in agriculture.
Good for the planet and for smiles, bring the bright colors of spring to the produce department with California Giant berries galore, and watch shoppers flood the aisles as they prepare for Easter and beyond.
Keep clicking on AndNowUKnow as we continue to report on the growers that bring delicious fresh produce to the retail sector.