WATSONVILLE, CA – California Giant Berry Farms is encouraging parents and kids to make its fresh berries a key part of their back-to-school lunches and activities with a variety of new fall initiatives. These initiatives key in on healthy, fitness focused options that bring out the best traits in California Giant produce.
First of all, California Giant has released its “Back To School Survival Guide” giving parents an invaluable resource for making lunches for their kids or meals-on-the-go for the whole family on days where the morning rush means breakfast in the car is a necessity. The Guide also includes a plethora of inspirational notes and ideas for parents to tuck into lunchboxes to give their kids that added boost over the long school day. According to a press release, the Guide will be offered on California Giant's social media pages as well as its website for instant download.
The company has also launched a Kids Corner section on its website, so as to reach out directly to children of all ages. A feature part of this section is the Junior Chefs page which includes six great new videos featuring chefs working side-by-side with kids in the kitchen, creating delicious, kid-friendly recipes. The full recipes can also be downloaded from the Junior Chefs page, meaning kids and their parents can come back to them whenever and wherever a hunger for a great meal strikes.
According to a press release, the Kids Corner will also include a page which California Giant is calling "Fueled by Berries." There, families can learn more about how California Giant produce can help fuel youth sports competition and backyard play. The grower will be using the #poweredbyberries to bring this knowledge to social media. Originally, this hashtag had been designing for the California Giant Cycling Team to be used for documenting their success on the road while enjoying California Giant berries.
California Giant believes that these two fall programs will help set the foundation for a generation of young people who eat healthier and exercise smarter; healthy habits which are key to the grower's vision for the future.
