FRESNO, CA - A celebration is in order over at California Table Grape Commission as a promotion recently took place. The organization is strengthening its global marketing focus with Maria Montalvo at the forefront as she takes on her new role of Senior Marketing Director.
Montalvo joined the commission staff in 2019 and has over 20 years of marketing, promotion, and sales experience. Her promotion to Senior Marketing Director is the result of continued efforts by the commission to center its marketing work around a core team of people dedicated to driving demand for California grapes and delivering key commission messaging in the United States and key export markets.
In her new role, noted the release, Montalvo will continue to develop retail promotion initiatives and consumer communication strategies to help move California table grapes throughout the U.S., Central America, and Mexico.
Montalvo will also be expanding her export market portfolio to include Australia, New Zealand, Hong Kong, and Taiwan.
“Maria’s role in the global marketing of California table grapes continues to expand for the very good reason that she is a talent,” said Kathleen Nave, President. “She is a key member of a high-performing team that is bringing new ideas and new energy to retail and consumer work in markets around the world.”
An exciting adventure awaits Maria Montalvo as she settles into her new role with the commission, and we here at AndNowUKnow can’t wait to see the growth.
Check back often as we report on the latest.
