Castle Rock Vineyards: Stand-up Bags


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Wed. January 11th, 2012

Welcome to What's in Store. On today's episode, we will uncover the evolution of the table grape, and how it's changed the layout of produce aisles everywhere. <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Table grapes are an impulse buy and one of the top contributors to overall produce sales at retail stores. Therefore, Produce managers should strive for maximum visibility. Cross merchandising grapes with cheese, wine, crackers and salads can lead to an additional boost. This year, Castle Rock Vineyards of Delano, California has introduced new packaging for their table grapes varieties. The innovative new stand alone, stand up, high graphic bags have breathable holes, as well as a Ziplock seal. Castle Rock believes due to customer email response, the bag caught their attention but the flavor brought them back for more grapes.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">High graphic Stand up bags offer a visually appealing alternative to clamshell packaging and traditional bagged grapes. It's more than a new bag, it's all about the flavor at Castle Rock Vineyards.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">www.castlerockvineyards.com<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">