Catherine Gipe-Stewart Discusses Superfresh Growers®' Holiday Program

Mon. November 25th, 2019
- by Jordan Okumura     

YAKIMA, WA - The excitement of the holiday rush is upon us as suppliers look to build premium programs with their retailer partners. With Thanksgiving and Christmas closing in fast, we cannot say enough about how essential preparation is for retailers, as well as truly partnering with growers to bring the best of the best to produce departments this winter. Superfresh Growers® is one of those companies making an impact this season as it looks to bring more value to the table.

Catherine Gipe-Stewart, Communications Manager, Superfresh Growers®“This season, two of our hallmark items are Organic Honeycrisp and Autumn Glory apples,” Catherine Gipe-Stewart, Communications Manager, shares with me. “Both make excellent additions to cheese and charcuterie platters. Organic Honeycrisp pairs well with Gouda, cloth-bandaged Cheddar, and apple-smoked Cheddar. Autumn Glory pairs well with goat cheese, blue cheeses, Stilton, and sharp Cheddar. Autumn Glory also makes an excellent apple pie and, due to its naturally high sugar content, added sugar isn’t needed. Consider cross-merchandising these items across departments to offer inspiration for shoppers and build the consumer’s basket.”

Superfresh Growers®' apples can be cross-merchandised with a variety of products, highlighting their versatility as both a snack and a recipe ingredient

Currently this year, volume is healthy and promotable and there are plenty of organics for Superfresh promotions—both apples and pears. Granny Smith apples have increased in demand as well.

“We are seeing excellent quality. This past summer was moderate in weather with our signature hot days and cool nights. Fruit colored up beautifully. We are seeing fruit a bit smaller than last year,” Catherine expresses. “We are planning on a 138 million box crop, which is comparable to the 2017 crop two years ago."

On the pear side of things, organic continues to increase as orchards transition—providing additional value to what Superfresh brings to partners.

This year, Superfresh Growers® reports that high-quality organic volumes provide ample room for promotions

So, what other ideas does this apple mega-marketer suggest? Co-merchandize apple and squash combos for recipe and decoration collaboration. Apple and squash recipes have been trending on social media, as Catherine adds.

“They both are great table decorations as well. We also have recipes on hand. Reach out to your Superfresh rep for more info and happy holidays,” she shares.

It is never too late or too early to plan the retail holiday spread. With more companies like Superfresh joining the holiday conversation, check back with AndNowUKnow for updates on the opportunities yet to come!

Superfresh Growers®