<p> C.H. Robinson and Associated Food Stores are helping to drive produce sales by challenging retailers to create back-to-school themed displays featuring Welch’s® fresh grapes.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/chrobinson091613body.jpg" alt="cropped images test" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Broulim’s Fresh Foods, in Rigby, Idaho, constructed an interactive school bus display using Welch’s® grapes and encouraged shoppers to “Make it a Grape School Year,” according to a press release. As part of C.H. Robinson and Associated Food Stores three-week promotional price for Welch’s® grapes, employees at Broulim’s in Rigby designed a unique and memorable merchandising concept that resonated with both adult and child customers for providing not only a value price and promoting a healthy back-to-school snack option, but also providing an interactive display that children could walk through while their parents shopped.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> About 50 Associated Food Store retail members participated in the Welch’s® grape promotion and successfully drove store level excitement and reported a 63% increase in category sales from the number of sales three weeks prior to running the promotion.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.chrobinson.com" target="_new"> C.H. Robinson </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
