C.H. Robinson is promoting a sweet way to stay healthy through its MelonUp!® Pink Ribbon watermelon program to support breast cancer awareness efforts.
Created in 2007, the MelonUp!® Pink Ribbon Watermelon is a comprehensive program that gives retailers the opportunity to promote the healthful benefits of watermelon and incorporate a cause-marketing component into their merchandising strategy, according to a press release. The program is also supported by marketing tools including “A Sweet Way to Stay Healthy®” blog, a Facebook page with over 20,500 likes, and the most recent addition of Watermelon that Wows!, an interactive mobile app available at the Apple App Store.
C.H. Robinson’s MelonUp!® Pink Ribbon Watermelon also donates a portion of watermelon sales to breast cancer research organizations on behalf of participating retailers. So far this year, $180,000 has been donated, bringing the total to $870,000 since 2008.
“C.H. Robinson is proud to be able to collaborate with retailers in order to fund breast cancer research efforts that affect so many people today,” said Joshua Knox, strategic category manager at C.H. Robinson. “Over the past five years, the success of MelonUp! Pink Ribbon Watermelon has allowed watermelon to shine as a healthy snack and as a way to make a larger impact.”
Sounds like a sweet and healthy campaign!
C.H. Robinson Pink Ribbon Watermelon
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C.H. Robinson
Founded in 1905, C.H. Robinson is a global provider of multimodal logistics services, fresh produce sourcing, and…
