Chelan Fresh Beat the Summer Heat with Hot Varieties, Classic and New
- by Robert Schaulis
CHELAN, WA - While much of the apple industry is starting to feel the tightening of a short crop year, Chelan Fresh is looking ahead and planning to beat the heat come summer.
With a strong forecasting program and key Category Management, Chelan Fresh expects to have mainstay varieties like Granny Smith and Honeycrisp apples available throughout the summer months.
One of Washington State’s top producers of Honeycrisp and Granny Smith apples, Chelan Fresh is ready and able to provide a steady stream of these varieties to top customers and new accounts alike.
With second-to-none quality and pack outs remaining strong across key varieties, we’re anticipating smooth sailing as the season heats up.
And speaking of scorching, the Rockit® apples continue to heat up and create excitement across the industry.
Available in a 2 lb pack—and its iconic 3 lb Shuttle pack, the “Millennial Mom’s cookie jar,” Rockit is quickly becoming the favorite snack pack among moms and grandparents.
Chelan Fresh is also featuring our domestic crop of Koru—with New Zealand Imports starting May 20th and taking the imported season through September 1st. Chelan Fresh offers store level demo and POS support to help drive this exciting New Zealand apple to your customers.
Chelan Fresh continues to be a leader in Category Management, set up to help customers make the most of their apple and pear sales. We continue to welcome the opportunity to meet new customers while maintaining solid relationships with their existing retail partners.
Call Chelan Fresh today and start building your program, with quality fruit and outstanding customer service.