FORT LAUDERDALE, FL - This December, Chiquita is excited to be a proud partner of Art Basel Miami in Beach 2024, bringing a burst of bright yellow and vibrant energy to one of the world’s most prestigious art events. Known for its signature Blue Sticker and playful personality, Chiquita will engage with its fans and art lovers at the Miami Beach Convention Center, which will take place from December 6–8.
“Our Art Basel in Miami Beach partnership celebrates Chiquita’s vibrant legacy in art and pop culture,” said Juliana Furlan, Director of Marketing for Chiquita North America. “We’re looking forward to connecting with a global community of art lovers, sharing the joyful and unmistakable spirit that has made Chiquita a beloved brand for generations.”
According to a press release, Chiquita’s debut at Art Basel in Miami Beach builds on a long-standing connection between bananas and the art world. Chiquita will step into this creative arena, bringing its unique energy, pop art heritage, and distinctive charm to attendees. The brand, recognized as a cultural icon since the 1950s, has inspired art and design through its signature Blue Sticker, beloved jingle, and the memorable Miss Chiquita, who continues to embody Chiquita’s fun, friendly image.
Chiquita will pay homage to the banana’s role in art by engaging attendees through vibrant banana-sampling carts at the Botanical Garden and North Lobby. Visitors can enjoy delicious Chiquita banana tastings and collect limited-edition “Art Basel in Miami Beach Blue Stickers” bananas which are only available at the event. Additionally, fans can meet Miss Chiquita and have the opportunity to win exclusive prizes like vintage Chiquita bags, unique scarves, and water bottles.
Chiquita will promote highlights from the event across social media and offer exclusive invites to its followers when the event is open to the public. This, coupled with an influencer campaign, will amplify the excitement for fans around the world. This sponsorship underscores Chiquita’s legacy as a beloved brand, seamlessly blending art, culture, and the playful spirit of the iconic Chiquita banana.
To learn more, follow Chiquita on Instagram, Facebook, and TikTok. For more information on the high quality of Chiquita’s yellow bananas and delicious recipes, visit Chiquita.com.
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