RANCHO CUCAMONGA, CA - A new partnership is always something to celebrate in this industry. However, we here at ANUK also love hearing partnerships that are thriving. CMC Sales and Marketing and Simplified Trade have recently reached their one-year mark. Due to this strong union, both companies have seen increased sales due to real-time transparency, allowing CMC to further support its clients.
“Partnering with Simplified Trade has made our retail team more efficient and effective,” said Amanda Grillo, President of CMC Sales and Marketing. “Transparency means accountability internally and to our brand and retail partners.”
According to the release, CMC Sales and Marketing boasts over 30 years of expertise working in the industry and the markets it serves, focusing on full-service conventional and Hispanic retail channels for perishables, grocery, and multi-cultural products.
The collaboration has enabled CMC to quickly update survey questions, pull store reports (including photos), and target sales and merchandising opportunities. As such, this has resulted in remarkable growth for clients that eclipsed the national average by double digits.
“Manufacturers who don’t have real-time transparency with their retail teams and broker partners are at a significant disadvantage to the competition,” stated Matt King, Founder of Simplified Trade. “In the current ultra-competitive retail environment, getting month-old retail recaps from your brokers just doesn’t cut it. What good is a report that informs you about a threat or opportunity when it’s too late to respond? What’s worse is these reports won’t keep these opportunities from passing you by again.”
At its core, CMC Sales and Marketing prides itself on its superior performance record, deep market relationships, and transparent model.
“Unfortunately, the broker community has a reputation of ‘smoke and mirrors,’” Grillo said. “When we say ‘transparent model’ in our messaging to clients, we mean it. Our clients have direct real-time access to audits, photos, comments, and reports. They never have to wait for us, or a third party, to download.”
Clients of CMC Sales and Marketing are also raving about the ongoing partnership, including the parent company of Bob’s Big Boy refrigerated salad dressings, Flavor of California.
“Simplified Trade is a game-changer for our business,” commented Julie Pantiskas, CEO and President of The Flavor of California. “It allows us to have real-time grocery store data at our fingertips to see if a store is set and stocked correctly. By providing retailers with this information, we have reduced out-of-stocks which lead to double-digit increases.”
For more partnership news, keep checking back as we keep a pulse on the industry.
