CMI Orchards Announces Spring Retail Promotion for Club Apples
- by Jordan Okumura
WENATCHEE, WA – With spring fast approaching, CMI Orchards has announced its latest retail promotions—featuring some of the freshest apple varieties on the market.
CMI’s Season of Flavor program includes Ambrosia™, KIKU®, Kanzi®, Jazz™, and Pacific Rose™. The promotion will kick off at the beginning of March, offering more than 2,000 participating retailers incentives and prizes for promoting the branded apples with event signage and in-store displays.
“The data reveals that retailers with the strongest performance in the overall apple category focus on extracting incremental sales by highlighting branded apples for their customers,” said Steve Lutz, Vice President of Marketing for CMI Orchards, in a press release. Lutz noted that national supermarket scan data results show that late-winter through early-spring is prime time for retailers to capture incremental sales with branded apples.
The Season of Flavor promotion, designed to help retailers take advantage of this short window of opportunity to boost category sales, offers retailers a turnkey program intended to encourage summer trialing in order to help capture bigger rings at the register.
“Supermarkets that can shift consumer purchases to higher priced apples simultaneously drive the average category transaction. Promoting club apples at this time of year just makes good financial sense for retailers,” added Lutz, also noting that most of the branded apples included in the promotion carry retail prices over $2.00 a pound.
In addition to custom incentives for retailers, and other promotions like produce manager display contests, CMI has created signage and point-of-sale materials to help retailers drive demand throughout the promotion.
Interested retailers can contact CMI Orchards.
For more on exciting promotional opportunities in the produce industry, stay tuned to AndNowUKnow.