WENATCHEE, WA - With back-to-school season upon us, it’s time to kick promotional opportunities into high gear. CMI Orchards is here to help, recently introducing Ambrosia Gold® apples in HERO® packaging.
“We’re empowering kids to think big and do good with a positive overall message: The Power to be a HERO is in your hands™,” Joel Hewitt, Vice President of Sales, noted. “Adding Ambrosia Gold to the HERO snack apple lineup gives parents a delicious, nutritious option for school lunches.”
According to a press release, Ambrosia Gold is also one of the best-selling and most popular branded apples available in the United States.
“Back to school is a key shopping period. Offering parents solutions for convenient, healthy snack and lunchbox options at this time of year is a win-win for busy families and retailers looking to drive incremental sales,” explained Danelle Huber, Senior Marketing Manager. “Besides—introducing kids to great-tasting varieties at an early age builds lifelong apple lovers and healthy eating habits!”
Huber went on to note how to maximize the promotion through point-of-sale (POS) signage and by tapping into various cross-promotional opportunities. Pop-up display bins and 7x11 signage for retailers are available to create a back-to-school destination.
“Pairing HERO snack apples with other back-to-school essentials, such as nut butters, juice boxes, and granola bars can drive higher basket sizes and overall sales,” she said. “Cross-merchandising enhances the personalization of the shopping experience for parents, making it even easier for them to grab everything they need as quickly and conveniently as possible.”
Keep reading ANUK for the latest in all things fresh produce.
