CMI Orchards' Rochelle Bohm Talks New Partnerships and Expanded Capacity Ahead of Organic Produce Summit
- by Chandler James
WENATCHEE, WA - From the show floor to the sales floor, CMI Orchards is ready to take on Organic Produce Summit (OPS) 2021 with its unique portfolio of organic apples, pears, and cherries. It was only fitting that I checked in with the company as we round the corner to the event, and Brand Manager Rochelle Bohm had plenty to report.
“With new partnerships and expanded capacity, CMI carries year-round core organic apple and pear varieties,” she began. “We have one of the largest selections of specialty-branded organics, which includes KIKU®, Kanzi®, Ambrosia, Jazz™, Envy™, Smitten®, EverCrisp®, and Cosmic Crisp®. We call these items the ‘fourth tier’ of selling, giving retailers the opportunity to capture incremental sales attributed to the higher rings that branded organic apples deliver.”
In addition to showcasing its full suite of organic options, CMI will also be sharing some of the interesting and exciting things the company has been working on relating to sustainable packaging. CMI will also have its eye out for exciting developments within other produce commodities, particularly in relation to new items and sustainable packaging.
“The organic sector has tremendous growth opportunities as more consumers elect to shift their lifestyles and become more tuned in to their health and wellbeing. We’re continually running the numbers, looking at nationwide and regional scan data to review category trends. What we’re seeing is that there is more room to grow with organics for most retailers,” said Rochelle. “OPS is a great place to see what is trending in the industry and the approaches that CMI and other companies are taking to bring fresh products and ideas to market.”
As a formidable organic player, CMI appreciates this show and its specific focus on organics. Rochelle relayed that OPS is typically very well attended, and CMI always has great interactions with retailers looking to grow their organic business and see what’s new.
“We hope to see many of our retail friends after a period of reduced travel and the migration of trade shows online,” she added. “We’re excited to get back to face to face meetings with our customers, and to share with them some of the new and exciting things that have been percolating at CMI over the past 12 months or so.”
But, this is not all that CMI Orchards has planned for the show.
“We don’t want to give anything away ahead of time, as many of the things we’re sharing have been ‘behind the curtain’ for a while now. You’ll have to come and visit our booth to see for yourself!” Rochelle concluded. “We’re looking forward to showing our customers the breadth of our offerings and to talk to people about our ideas and strategies for using organics as a key tool for growing sales.”
Intrigued? Be sure to swing by booth #426 to get all of the juicy details.