CMI Orchards Unveils Fresh New Look for Nature’s Candy™ Cherry Brand Ahead of 2026 Season

WENATCHEE, WA - With the beginning of the Pacific Northwest cherry season right around the corner, CMI Orchards is excited to announce a vibrant refresh of its Nature’s Candy™ brand. The updated look will debut with the start of the 2026 cherry season, bringing a bold, modern feel to both retail shelves and in-store displays.

The updated Nature’s Candy™ lineup introduces new pouch bags and clamshell packaging for Dark Sweet and Rainier cherries, featuring bolder colors, refreshed graphics, and a more contemporary design that highlights the premium quality of Northwest-grown fruit. The fresh look also features the Planet Positive™ program, highlighting CMI’s carbon-negative fruit.

Beyond consumer packaging, CMI has revitalized its master cartons, creating a cohesive visual program designed to transform the cherry category at retail. The new cartons allow retailers to create billboard displays that attract shoppers and drive incremental sales. The design features strong red and green color blocking, prominent cherry imagery, and consistent branding, creating a unified and striking in-store presence.

“Nature’s Candy™ is CMI’s signature conventional cherry brand, and this refresh draws on the classic nature of the original brand, while delivering a modern twist,” said Rochelle Bohm, Vice President of Marketing at CMI Orchards, in the recent release. “Every element of the new branding, including a total suite of new point-of-purchase packaging, retail displays, and cartons, was designed to hype the cherry season, elevate the shopper experience, and give our retail partners the tools they need to stand out during this important seasonal window where the best of the Northwest cherries are in store.”

The refreshed Nature’s Candy™ program underscores CMI Orchards’ leadership in the Washington tree fruit industry, combining premium fruit with innovative marketing solutions that drive results. With cherry season approaching, retailers can expect the new packaging and display materials to arrive in tandem with the first harvests, offering an opportunity to refresh category presentation and boost sales.