WENATCHEE, WA - Apricots are in their peak, according to CMI, and the company is reporting tasty fruit for the height of the season.
“Harvesting great tasting apricots has been a passion of our growers for generations,” Katharine Grove, Marketing Specialist for CMI, stated, adding that the company is currently packing and shipping out some of the country’s best in quality with its Happy Bee Orchard Apricots.
To emphasize that passion, Vice President of Marketing, Steve Lutz, took the time to share details of that process.
"What makes CMI apricots so special?" CMI VP of Marketing, Steve Lutz, asks. "When you grow apricots in this part of the world, first off the tree are very, very vibrant from the cold winter."
The other factor, Steve says, is an extra hour of sun every day. That extra time has helped to produce full colored, sweet, and delicious summer treats for consumers.
But the window is a tight one, with these apricots expected to be available for only a few weeks.
To help the product speak for itself on the shelf, the company has also launched a special, high-graphic pouch bag that holds about seven apricots per bag.
"The product just pops on the shelf,” Steve says of the new packaging. “We think that's really a superior way to sell this product."
Another way CMI has looked to differentiate this product is with a new high-graphic color PLU sticker, which Steve explains serves to help you, the retailer, and the consumer see that this is a special apricot that you can only get a few weeks out of the year.
"Now's the time to jump on it," Steve says of CMI’s Happy Bee Orchard Apricots.
To watch all CMI’s Vice President of Sales had to say, watch the short video above.
