Columbine Vineyards New Enticing Consumer Packaging for Their Proprietary Holiday Seedless Grapes


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Tue. September 25th, 2012

Welcome to What's In Store. Columbine Vineyards is getting ready to kick off harvest on the company's proprietary Holiday® Seedless grapes. The Holiday® Seedless has an extra large berry with a bright red cherry color that presents an amazingly sweet flavor profile; bringing customers back for more. Columbine Vineyards, carrying on a legacy of quality since 1926, will be offering promotable volumes of the Holiday® Seedless beginning in October and running into mid-December.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> To entice consumers in produce departments this season, Columbine is offering its Holiday® Seedless grapes in new, vibrant, high graphic handle bags. The packaging features a QR code linking grape lovers to a page describing the exclusive grape variety as well as to the company website where they can learn more about the family grower. The company is also presenting retailers with colorful and versatile stand up bins to showcase the seasonal favorite. The displays are easy to assemble and can be conveniently placed anywhere in the store including the ends of isles and checkout stands. The displays hold six to eight bags per bin.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The vivid imagery of the Holiday® Seedless bag, paired with the rustic display bin and informative QR code, create an eye-catching experience and should be showcased front and center in any department. This distinctive grape with its unique super sweet flavor, makes it a perfect center piece for any holiday gathering. Thank you for joining us for this episode of What's In Store.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">