BROCKTON, MA - Concord Foods is utilizing its prowess in the value-added segment to bring new opportunities to the produce department. As it expands its innovative portfolio, the purveyor announced it will be debuting four new organic Fresh Success seasoning and smoothie mixes ahead of the summer produce season, complementing its lineup of 32 other mixes with exciting new flavor combinations.
“Our new organic mixes will complement the top-selling organic fresh items such as bananas, strawberries, and avocados. We take pride in providing products that align with current food trends and encourage greater consumption of fresh produce,” said Samantha McCaul, Marketing Manager. “These new items will launch in early summer 2022, when organic produce is in peak season. These recipes are very popular during the summer months. We will launch these products with a summer-inspired combination in-store shipper, designed to display these new organic mixes. The new shipper holds eight times the amount of product, which will be a great asset for our retail partners to significantly increase department sales.”
Designed to accompany fresh produce products and to capitalize on rising trends in the sector, the new mix flavors include Organic Guacamole Seasoning, Organic Salsa Seasoning, Organic Banana Smoothie, and Organic Strawberry Banana Smoothie Mixes.
All of the products are set to hit store shelves in July 2022, as noted in a press release, creating valuable merchandising opportunities to drive organic produce sales during the summer months. Each of Concord’s mixes are made without artificial colors or preservatives.
According to the Organic Produce Network’s State of Organic 2021’s report, organic fresh produce sales grew by 5.5 percent in 2021, topping $9 billion for the first time. These products were developed to optimize the success of the organic sector and bring innovative companion products to shelves to increase overall produce sales.
For more unique launches soon to hit the fresh produce department, keep reading AndNowUKnow.
