As retailers are gearing up for the Fall spread, Bakersfield, California-based Country Sweet Produce is expanding and improving a holiday favorite to produce departments- sweet potatoes.
“This is a really exciting time for us”, Commodity Manager Cody Rose tells AndNowUKnow. “We have spent the last few years working hard at consistent sizing and quality. Now we can give our customers a wide variety of options, from bulk to bags—and the new microwaveable petites are something few else can offer. The technology with this steam-cook bag is pretty amazing.”
The new addition to the line-up comes in a 1.5 lb. ventilated plastic bag—and cooks the sweet potatoes perfectly in 8 minutes. “Tough to beat the convenience and finished product”, Rose mentioned. “We will carry these year round too, which is a first for us.”
The company is currently offering five different organic and conventional sweet potato varieties, with four already in harvest and a fifth on its way. Covington, Diane (also known as Garnets), O’henry and Beauregards are in full swing while Murusaky, a Japanese sweet potato variety, will be available in early November.
Country Sweet Produce has continued to evolve by announcing the launch of its new Bako Sweet website, which can be found here. Bako Sweet
The new version went live on Friday, October 11th. In addition, the company has welcomed a familiar face to the team, Marketing and Account Manager Riley Scott. President Michael Valpredo brought back their former marketing intern after Scott graduated from Cornell University in Ithaca, New York this past spring with a degree in Strategic Communications & Marketing. “He will be learning on the fly a bit—but Riley has a great sense of who we are and what we want to accomplish.”
The gains won’t stop there for CSP. Beginning in December, Country Sweet's Organic increased winter vegetable program kicks off, and will run about 3 months into the new year featuring organic red & green cabbage and organic cauliflower. “Every year we want to try and expand this winter veg offering to our customers”, states Valpredo.
Congratulations Country Sweet Produce, on your continuing evolution!
Companies in this Story
Country Sweet Produce
Country Sweet Produce and the Bako Sweet® brand represent the best of what a California fresh produce operation has to…
