Crop Circles Successfully Gives Away More Than 40,000 Pounds of Produce to Sate Baltimore Food Desert
- by Jessica Donnel
RANCHO CORDOVA, CA – Crop Circles is at it again, having brought its pop-up style Farmers Market to conquer the food deserts of Baltimore for another visit on Saturday, November 21st.
“Heading into our third Crop Circles event, we have seen the increasing need for fresh fruit and vegetables in ‘food desert’ communities,” Nelia Alamo, Renaissance Food Group’s Director of Marketing, said in a press release. For this particular event, RFG’s Garden Highway™ brand teamed up with Tessemae’s All Natural to deliver an estimated 40,000 pounds of commodity fruit and vegetables and 3,000 LBS of fresh-cut fruit and vegetables.
“Our goal is to help residents in these communities understand the importance of living healthy lifestyles. Crop Circles is dedicated to making a positive impact and bringing a healthy food and lifestyle awareness to the food desert communities we serve with this great event,” Alamo added.
Crop Circles, a national event designed to bring fresh fruit and vegetables and an awareness of living a healthy life to food deserts across America, has previously held successful events in both Compton, CA and Englewood, Chicago, IL, with this Baltimore visit being one of its largest yet. About 4,000 attendees came to collect donated fruit and vegetables in anticipation of the Thanksgiving holiday, according to the release.
Those who attended stood in line at Baltimore’s New Hope Academy where the whole thing took place, waiting to receive Garden Highway™ cut fruit and vegetables while Tessemae’s distributed bottles of clean salad dressing and marinade, were treated to more than just produce.
As we previously reported, the event also included an appearance by NFL star Ed Reed, a live DJ, a competition-style cook-off, and a variety of booths featuring wellness-based companies.
Helping hands included a team of volunteers from the United Fresh Produce Association and regional fresh-cut processor F&S Produce Company, Inc.,who helped secure 40,000 pounds of donated produce, donated transportation for all the products, and provided volunteer supporters.