<p><img src="https://cdn.andnowuknow.com/legacyWriterImages/Crunch Pak_Text Message Billboard_1.jpg" alt="081213img" />Crunch Pak is kicking off a new back-to-school promotion via its electronic billboard in New York City’s Time Square. Beginning August 18th, the electronic billboard will carry a message asking consumers to “text the word APPLES to the number 65047” for a special offer presenting a link to a coupon for $1 off any size package of Crunch Pak sliced apples.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“It’s a lot to communicate in 15 seconds,” said Tony Freytag, senior vice president of sales and marketing. “We are excited to see the response and we’re fairly certain no other produce company will have this type of back to school promotion this fall.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Unique numbers are presented on coupons so consumers can track the redemption rate and measure how many people view and respond to messages on the billboard, according to a press release.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“Mobile sweepstakes, contests and coupons are the most effective way to build a database of mobile customers,” Menendez said. “Our mobile coupon campaigns average 10 percent redemption rates; text (SMS) coupon delivery rates are 95 percent." </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“Mobile coupon program customer retention rates are 98 percent which means there is a very low unsubscribe, opt-out rate. Mobile coupons are stored in the customer’s mobile phone and are carried with the customer to the store. Coupon code can be offered for redemption or a barcode mobile coupon shown for scanning.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The billboard ia located at 1541 Broadway and is the only bi-directional screen in Times Square. On Aug. 22, Crunch Pak will be sampling its fresh product under the billboard for five hours in order to generate further consumer awareness for the company and its portfolio of products.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Book your tickets!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.crunchpak.com" target="_new"> Crunch Pak <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/Crunch-Pak_2013-Solstice.jpg" alt="081213img" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"></a></p>
