Crunch Pak® to Launch Multiple Products at PMA Fresh Summit
- by Melissa De Leon Chavez
CASHMERE, WA - Sliced apple specialist Crunch Pak® is headed to to Orlando, Florida, at PMA Fresh Summit 2018 this week—with plans to unveil multiple new products and a refreshed package design.
In addition to the company’s popular Snackers® and Dipperz, Crunch Pak is planning to leverage the exposure of PMA to launch a new line called Bitez—a line of protein snacks featuring skin-on sliced apples paired with string cheese or Chedder cheese.
“Consumer demand continues to grow for organic items and we can meet that demand,” said Megan Wade, Product Development and Marketing Manager in a press release. “The last 12 to 18 months we’ve focused on protein snacks in new product development. Dipperz® are a great snacking item but take two hands to eat; Bitez® are grab and go.”
According to the press release, Crunch Pak is currently expanding its organic offerings to include multi-packs, several versions of Snackers and Dipperz, and sweet and tart peeled apples in stand-up bags designed for easier shelf display. Among the new products Crunch Pak plans to showcase at PMA Fresh Summit, a 12-oz bag of sliced Honeycrisp apples is part of the refreshed packaging design overall of the variety-specific line.
Show-goers can visit booth #1783 to get a sneak peek at the company’s new offerings—including a fresh cherry tray pack; the package—containing fresh cherries paired with Ghirardelli chocolate in one version and almonds in another, which was tested in West Coast markets this summer.
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